Today Oracle will release it’s next generation in Business Process Management, the BPM Suite 11g. One of the things that stand out, at least in buzz words, is the fact that it supports something called ‘Social BPM’. So what is this and what will it do for the business?
In one of the Oracle BPM WebCasts, Dan Tortorici and Peggy Chen, respectively responsible for BPM and Enterprise 2.0 Product Marketing, tell us where the bridge is to be found between Enterprise Collaboration and Process Modeling. The new approach shows us how to create an Agile framework to facilitate fast changes within the organization while effectively combining formal workflows with informal collaboration.
In traditional application environments, we think in ‘silos’: separated departmental systems that contain specific information. Business Process Management and SOA approaches to architecture helps us to combine those data and effectively create a flow that supports business processes that depend on multiple silos. Using this approach we can steer on the process, instead of information and data. When we take a deeper look inside these processes, we learn that there is one more element missing: ad-hoc changes to the process, human interaction.
In the ‘classic’ approach to BPM human interaction is merely a task, what the people do behind the buttons is merely described as an action, not a process. And this is where collaboration and user interaction comes in. Using the possibilities of the Oracle WebCenter Suite, Social BPM focusses on combining business processes and user interaction.
Working from a user centric design model, Social BPM offers the possibilities for the end-user to create, monitor and participate in business processes, al within the WebLogic Collaboration Suite. This new element in the Enterprise 2.0 philosophy adds an enormous, in my opinion, breakthrough: we stop using information statically but combine the dynamic of user interaction with the structure of Business Process Modeling.
The User Experience is now total: we have insight in our dashboard on the complete process, which participants we have, what information needs to be combined and where our process is headed. This gives us, possibly, the ultimate user interface on business applications. All data needed to effectively proceed in the business can be combined with the process, which can be modeled within the same user interface.
Today at 19.00 CET is the official launch of the Oracle BPM Suite 11g.
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